iflix is introducing its all-new revamped and improved iflix experience and features that represents the latest evolution to the service that focuses on individual customer experience. New features such as Channels, Add and Follow will be applied to enable significantly deeper personalised experiences and intuitive ways of discovering new content.

Working with traditional studios and channel providers, the Channels feature showcases many of the world’s best and most exciting entertainment, along with users’ favourite content genres in a dynamic interface that is easy to navigate. This marks the first time the option is available in a digital non-linear service.

The personalised engine is based on an internally designed algorithm that takes into account local cultural nuances in each market and tested over a six-month period. The result is completely personalised to each individual user to allow more content to surface that is in line with their interests.

Meanwhile, the Follow function will enable users to follow playlists curated by hundreds of their favourite people, which includes popular influencers and celebrities, to discover new shows and keep up with what those people have liked, watched or are currently watching.

Mark Britt, Co-founder and Group CEO of iflix comments: “This evolution will begin to blue the distinction between traditional video on Demand and Pay Television. We are in the age of TV for viewers, with thousands of great shows and movies available on demand. Our new personalisation features will allow us to deliver recommendations specifically curated for each local user across our business.”