In line with the name change across all TM products and services, HyppTV will also adopt the uniform naming convention and will be now known as UnifiTV.
Under new leadership, Dato Seri Shazalli who questioned the different naming of services offered under the group in the past, preferring to go with a uniform brand name for familiarity and better branding efforts which kind off makes sense. The overall group process which is currently still undergoing changes will see a complete change eminent in coming months. Webe, the mobile network subsidiary was not spared and has now been renamed to UnifiMobile, meanwhile the enterprise, wholesale and data centre business is now unified under TMOne.
HyppTV initially adopted the earlier fixed line mascot BlueHyppo back in early 2000, shortening to Hypp and kick starting a streaming service that is bundled for broadband subscribers. Having yet to make any impact in the growing video streaming , HyppTV could see a revolution with the new CEO who is well versed in content play when he was leading a local television network. With over 1 million Unifi customers on high speed broadband, the audience is readily available but only a fraction tune in to HyppTV citing poor content.
TM will be looking to unlock the potential of its streaming service in coming days, as Shazalli looks to sweat all the assets under his portfolio. A highly lucrative business if done right does require heavy investment in content, a problem TM has no issues with.
