There is an unwavering desire within team Huawei from top management to the bottom liners and we wont be surprised even the cleaning lady, all focused in usurping Samsung from its pinnacle. The competitive nature is so intense, that Huawei bends over backwards to develop future technologies makes it current and fits into its phones…case in point the Mate 10.

For Mate 10, it appears Huawei traveled in time to the future made the phone and brought it back to 2017, an artificial intelligence chipset that learns with the user on every aspect of the phone is remarkable. Team PC.com has yet to try the features, so we can really say what the Mate 10 can do, but so far its sounds pretty cool.  Huawei Malaysia has announced the availability of the Mate 10 come later this month with pre-order already on the way, price of the device- RM2699. While the top two above the Chinese maker, Samsung and Apple have hit stratosphere with their pricing for a flagship, Huawei is keeping it  grounded. So, what gives?

Pricing Matters

Samsung Galaxy Note 7 was priced RM3199 when it was launched before the whole exploding incident and when the new Note 8 was launched, Samsung Malaysia priced the device at RM3999 a whopping RM800 jump! Apple on the other hand introduced iPhone 7 at RM3199 for the 32GB entry model while the iPhone 8 and the 256GB reaching RM4199, however for the newly launched iPhone 8 and 8 Plus Apple has priced them anywhere from RM3649 to RM4899(256GB) depending on the storage, an RM500-RM700 increase. Meanwhile Huawei did not increase its price from it predecessor model the Mate 9 (64GB) when it was launched in November last year, instead the Mate 10 is sold with added freebies.

If the argument is based on specification, the Mate 10 does not fall short among its peers given the fact in terms of software Android powers two of the top three brands in the world. Hardware terms the camera, memory, storage, processor, display are all comparable for the layman to figure out himself there’s more than what he needs. No doubt Huawei is a late comer and is still learning the ropes, the brand appeal has yet to gain traction but the company has most of its strategy right, the rise of the brand to current status is not by chance. Partnering with a German lens brand Leica was instrumental and the continues development on its Kirin processor are all helping in its cause. The Mate series is still rough around the edges but its just a matter of time, remember Galaxy S1?

Will it overtake Samsung? The signs are telling and pricing the flagship for the average people is the strategy Huawei has to be given credit for when it is crowned leader.