Marriage with consumers on the rocks.
Just as I was putting the finishing touches on an article about the superb picture quality on Huawei’s upcoming flagship P30, news broke that they’ve been passing off an image taken by a professional camera as one taken by their new flagship model. See the image for yourself below.
On the left is Huawei’s promotional image and on the right is the original photograph, taken from Getty Images. The company has been ranting and raving about how their new flagship model will feature a super-zoom periscope camera and even coined the phrase ‘REWRITETHERULES’ as their chosen hashtag for the promo. Evidently, they’ve taken that to heart.
Once the press picked up on the story, then and only then did Huawei add disclaimers to the photos. Um, hey Huawei, here’s some advice..This whole thing wouldn’t have been an issue if you had just done that in the first place. It’s quite simple, really!
This isn’t even the first time they’ve done something like this. In 2016, it was reported that photos to promote their flagship P9 were actually shot with US$4500 worth of camera equipment. Just last year, a behind the scenes photo of an ad for the Nova 3 reveals that the photograph in the commercial, heavily implied to be taken with the Nova 3, was actually taken with a DSLR camera.
The whole company is so shady with their claims and have a track record of consistently doing that. I mean, if you’re going to dupe consumers worldwide, it’s kind of important you don’t get caught. With Huawei having to foster in the new year by trying to convince consumers that it’s not a backdoor for spying by the Chinese government, this is the cherry on the top of what is an increasingly unscrupulous cake.
After everything that has been reported about the company, how can one still feel comfortable buying a Huawei product? That wasn’t hypothetical! Let me know in the comments.
On a sidenote, Huawei reps! If any of you are reading this, I would suggest getting this book for everyone on your marketing team. It might just come in handy.