In sweet home Chicago on September 25, 1928 brothers Paul and Joseph Galvin incorporated Motorola’s founding company, Galvin Manufacturing Corporation, with only one product and five employees. Flash forward 90 years and the Motorola brand will always be remembered as the grandfather of the modern day mobile phone.

However, initially Motorola started as a car radio in 1930, the Motorola brand name became so popular that in 1947 the company changed its name to Motorola Incorporated. A short eight years later in 1955 the iconic Motorola batwing was born.

Having been in the business for nine decades places Motorola high on the mobile technology patent bank, it was this reason acquired the company sometime back and sold it to Lenovo.  For those who can recall, the DynaTAC 8000x was the first commercial handheld cellular phone and was often known as the ‘Brick’ and weighed 2 lbs (close to 1 kg.) and 10 inch long. When call charges were really expensive reaching RM10 for a domestic call!

But Motorola was also popular for its innovation, the comeback when Nokia was staging a strong command in the market was the Razr V3. Launching a global ad campaign using a catchy jingle Hello Moto became symbolic for the brand and kicked start a revival. Starting with the Razr V3, the sleek flip phone was super slim, metallic and was only 2 ounces and was every man’s dream to own one. With the thinnest of profile on an aluminum body, the Razr was the first cell phone that doubled as a fashion accessory. The model sold more than 130 million units and was the best-selling clamshell phone in the world.

Today, Moto is fighting in an extremely competitive market and looks to find the edge the brand likes to stand for, moto z and moto mods are unique to Motorola and this shows that the company is still steeped in innovation. The pedigree of this icon points to only one thing, we will continue to see the batwing for the next 90 years.