Grab is celebrating and recognising International Women’s Day by partnering with Magnum to bring pink ice-creams right to your door step.

The public can purchase an exclusive pack of four Magnum Pink Pomegranate ice cream with a shimmering pink finish at RM10 per pack via the Grab App. With every purchase, a Grab driver will deliver it to you and parts of the proceeds will be donated to the Women’s Aid Organisation (WAO).

Since 1982, WAO has been providing free shelter, counselling, and crisis support to women and children who survive violence and discrimination. Their focus is to empower women and their children with possible options to help improve their circumstances.

Customers can select the #GrabMagnum on the Grab app, key in the same location for pick up and drop off, pick payment method, and wait for treat to be delivered to your location.

The campaign will be running from 8 – 12 March, from 10am to 4pm only in the Klang Valley region. Deliveries are limited to the first 1500 bookings per day, first come first served basis.

“We are acutely aware of the role we play in society – not just striving to provide women with a safe transport option or job opportunities for those who want to support their families financially. We also see ourselves as a mechanism to give back and support local issues, and in this case, women’s rights and empowerment.” said Iris Chang, Country Marketing Manager of Grab Malaysia.

Echoing Grab’s sentiments, Magnum’s Brand Manager, Christine Chia, shares that enjoying an ice cream is very much a woman’s indulgent pleasure. “Partnering with Grab enables us to encourage many out there to pamper the special women in their lives be it moms, sisters, family, friends, or significant others on this day while donating to a cause like WAO that strives to empower and enable women.”