Garena is set to launch its first major brand campaign for Free Fire since its introduction four years ago, with its upcoming Battle In Style global event. With various in-game modes and fashion items for players to express themselves and face in-game battles creatively, Free Fire is looking to become more than just a game.
“We spoke to players all over the world to better understand the challenges they face in life, approaches to overcoming them, as well as the aspirations they have,” said Harold Teo, Producer, Garena. “Battle In Style was then conceived as our very brand identity, which seeks to inspire players to stay positive and have fun, even when taking on challenges or chasing aspirations in life. That is what Battle In Style is about.”
Battle In Style film: Life is a Battle, Battle In Style
The Battle In Style short film will bring to life a new brand identity for players around the world to experience in-action. The film revolves around an ordinary girl overcoming and battling challenges in real life and the game. She does so with her unique style and positive spirit, illustrating the inspirational message behind the film: “Life is a Battle, Battle In Style.”
Check out the global premiere of Battle In Style film here on YouTube for a glimpse of what’s to come!
In Malaysia, a local short film inspired by the King of Fruits – the durian – illustrates the core message in a real-life situation. The tongue-in-cheek short titled “Attack of the Durian” depicts the fan favourite caster Mustachio taking on everyday challenges in his own style after a round of Free Fire games, further emphasising the essence of the campaign.
Booyah Day celebrates the new brand launch in the game
Garena will introduce Booyah Day, the in-game celebration of the Battle In Style launch, where a variety of themed features and items will be offered to players. This will allow players to style and express themselves in even more ways – ones that they can call their own.
“The ability for players to adopt many character styles, customise appearances, and embrace their true individuality in Free Fire is one of the top reasons why players enjoy the game. We will continue to offer different ways for players to express themselves, with Battle In Style and beyond,” said Teo.
Booyah Day will take place between 12 and 20 November 2021, and will feature new in-game designs, items, events, and a chance to receive themed rewards.
Finale of the festivities with a live performance by T.R.A.P.
That’s not all! Fans and players will not want to miss a livestream performance featuring Free Fire’s virtual band, T.R.A.P., made up of four of the game’s favourite characters.
Meet Moco, Antonio, Miguel, and Kelly as they deliver a live musical performance that exemplifies Battle In Style. Viewers will have a chance to be involved in the performance through the interactive technology that will accompany the performance. The performance is set to feature a lineup of music, choreography, and virtual interaction this end-November that will be broadcast live on YouTube.