Fossil Group announce that they will be launching over 300 connected watch styles across 14 brands in 2017.

Since launching its first smartwatch in Fall 2015, Fossil Group has brought to market more than 150 touchscreen smartwatches, hybrid smartwatches and activity trackers throughout 40 countries and in 20 languages for brands including Chaps, Diesel, Emporio Armani, Armani Exchange, Fossil, kate spade new york, Michael Kors, Misfit and Skagen. New Fossil Group brands entering the wearables space in 2017 include DKNY, Marc Jacobs, MICHELE, Relic and Tory Burch.

Below are some of the new styles and capabilities you can be expecting from the company this year.

Hybrid Smartwatches

Hybrid smartwatches are connected watches with discreet notifications and activity tracking that look like traditional watches. This year’s line up Fossil has some new design variations and more functional side-button pushers that can be assigned to specific tasks (such as, “ring your phone,” take a selfie, track a goal or control music), making it more versatile and customisable.

DKNY –  DKNY MINUTE hybrid smartwatch collection (Holiday 2017)

Marc Jacobs – Riley hybrid smartwatch (Fall 2017)

MICHELE – MICHELE Connected hybrid smartwatch collection (Holiday 2017)

Relic – Duncan men’s hybrid smartwatch collection and the Eliza women’s hybrid smartwatch collection (Fall 2017)

Tory Burch – The Collins hybrid smartwatch (Holiday 2017)

Armani Exchange – Armani Exchange Connected line of hybrid smartwatches extends its collection to include two new colorways of the silicone style (Fall 2017) and will introduce five dress styles (Holiday 2017)

Chaps – Chaps Connected line of hybrid smartwatches will include new colorways (Fall 2017)

Diesel – Diesel On collection of hybrid smartwatches will include new colorways and a new platform based on the popular Mega Chief (Fall 2017)

Emporio Armani – Emporio Armani Connected line of hybrid smartwatches will include new platforms and new colorways (Fall 2017)

Fossil – Q Accomplice and Q Activist are the slimmest designed Fossil Q hybrid smartwatch cases to date and feature customizable pushers (Summer/Fall 2017)

kate spade new york – An update to the bestselling traditional watch, the new Holland hybrid smartwatch has an even more feminine look, complete with star detailing and sparkling pave stones (Fall 2017)

Misfit – Four new colorways will join the Phase hybrid smartwatch collection (April 2017)

Michael Kors – Michael Kors Access will expand its collection of hybrid smartwatches by offering two new colorways for ladies (Fall 2017) and new colorways and platforms for men (Holiday 2017)

Skagen – 19 new styles and four new platforms set to launch throughout 2017, including Jorn (men’s), Hald (women’s), Signatur (men’s) and Signatur t-bar (women’s), representing the slimmest wearables the brand has released to date

Touchscreen Smartwatches

Touchscreen smartwatches are compatible with both iOS and Android phones, powered by Android Wear 2.0 and a Qualcomm Snapdragon Wear 2100 processor. They feature full-AMOLED, high-resolution screens. Customisable watch faces developed and programmed by Fossil Group. Android Wear 2.0 allows users to customise key information to appear on their watch face, create shortcuts to play music, call a car or monitor activity goals. Third-party apps can be downloaded through the on-watch Google Play Store.

Diesel – Diesel On will include its first touchscreen smartwatch available in five outsized styles (Holiday 2017)

Emporio Armani – Emporio Armani Connected will include its first touchscreen smartwatch (Beginning September 2017)

Fossil – Q Venture and Q Explorist are the brand’s slimmest, most feature-packed touchscreen smartwatches to date (Fall 2017)

Michael Kors – Michael Kors Access Sofie and Michael Kors Access Grayson are two new introductions to the touchscreen smartwatch collection (Fall 2017)

Misfit – Misfit Vapor is powered by Android Wear 2.0 and includes heart rate monitoring, GPS, standalone music functionality, and is swimproof to 5ATM (Late-Summer 2017)

Touchscreen Smartwatch Micro-apps

Branded smartwatch micro-apps will be rolled out with each brand’s new touchscreen smartwatch. These are custom apps tailored for customers of the respective brands and doesn’t require to be connected to the phone. Each micro-app for Fossil, Michael Kors, Emporio Armani and Misfit Vapor touchscreen smartwatches will offer unique functionalities in line with the brands’ DNA and target consumer in mind. For example, the Michael Kors Access “My Social” micro-app will allow the customer to use a photo from his/her Instagram as the touchscreen smartwatch dial background.