There is a very thin book with just 4 pages on smartphone marketing being sold in China, because someone has told the Chinese bigwigs for global expansion all they have to do us read the book and sign up a famous football team as a brand partner. Yes its sold in Korea too. With Huawei already locked in relationship with Arsenal, OPPO which I personally never thought will embark on such global level has proven me otherwise with their big buck partnership deal with the biggest club in the world, Barcelona. The soon the be European champions have just concluded the season with a convincing 3-1 win over Athletic Bilbao in the Copa del Rey final taking them closer to the treble for 2015.
FC Barcelona Chief Executive Officer Ignacio Mestre expressed his enthusiasm for the partnership, stating “OPPO is a global leading smartphone brand known for its exquisite product design and state-of-the-art camera technologies. We are more than happy to welcome OPPO to our family and hope this partnership can bring us closer to our supporters all over the world.” According to Tony Chen, CEO of OPPO, the company chose FC Barcelona not only because of their status as a global iconic football club, but also because they represent the art of football. The partnership with FC Barcelona will be an important step in OPPO’s global marketing strategy.
In the case of OPPO, over the ten years since their inception, they have introduced range of nice products, from MP3 devices to Blu-ray players. Creating the then world’s thinnest phone ‘Finder’, the globe’s first motorized rotating camera phone the ‘N3’, and the planet’s fastest rapid-charging technology VOOC, OPPO has never failed to impress and delight. The two partners each with an army of fans also have much in common in repaying their audience in a similar fan culture
Though details of the partnership are not disclosed, it is certain that we will see extensive promotions via football events, fan activities, TV advertising, and exclusive accessories. FC Barcelona fans will be able to see OPPO’s presence in the club’s matches from the new season this year. In one week, FC Barcelona who have two consecutive championship winner titles to their name, will kick off the last push towards the Champions League final.
