Samsung joins Malaysian Official Designer’s Association (MODA) in celebrating its 23rd anniversary to discover the possibilities of style and innovation. Samsung comes in to support the passion and new generation of young talents with the latest move called Samsung Innovation Style Awards.

“This support encourages the growth of aspiring young talents in their field of interest in the fashion industry. The Samsung Galaxy S4 is a best-in-class smartphone that aims to make life richer, simpler and fuller. The Galaxy S4 serves as a Life Campanion o walk with them on a journey that spark ideas and inspiration in the participants’ designs,” says Vincent Chong, Head of Mobile Phone Division of Samsung Malaysia Electronics.

Because of this, new talents have an opportunity to show off their creativity in an environment that is similar to real working world of the creative field.

With this, participants are required to showcase two different task – a three total look from apparel design, hairstyle and make-up that best expresses the theme, Innovation and Technology. The second design will showcase a flip case cover, designed for Samsung Galaxy S4.

After the judging is over, Samsung presented each members of the winning teams of the Total Look Award with a Samsung Galaxy S4. At the same time, the top three Samsung Galaxy S4 case cover designs winners are awarded with RM1,000 cash prize.