Epson Gains Top Spot As Demand For Signages Boom

In tangent with economic growth in Asia and more so within Asean countries has led to a new found confidence which is giving growth to new entrepreneurs and expanding existing businesses. Another factor is technology and digitisation, adopted by the burgeoning young population with ease is making doing business less complicated. One such area is in signages and graphics, giving large format printer manufacturer like Epson reason to smile.

IDC’s latest report on large format printer reveals that Epson has gained top spot with a market share of 19.9% in the aforementioned region. Having continuously invested in development and improvement on the printers had paid off handsomely allowing the company to lead in the commercial and industrial printer markets for photo graphics, signage, textile and label printing amongst printing providers, retail stores looking to expand.

A key advantage these professional printers possess compared with its competitors is its PrecisionCore printhead technology whereby by using no heat, enables ink formulations that can print across a variety of media ranging from posters and signage banners and other creative installations.

There continues to be growing demand for large format printing globally. According to IDC, large format printer shipments and revenue grew by more than 4% year over year in 2016. And in the digital textile printing industry, Smithers Pira forecasts 17.5% annual growth for digital textile print, with a revenue growth forecast at an annual average of 12.3% for 2016 to 2021.

Eps0n has strategically moved its business focus to B2B segment reducing its dependency on the low margin cut-throat consumer printer markets.

Comment what you think!