Holidays like Merdeka and Malaysia Day often gives us time to reflect on our nations diversity and unity that makes us uniquely Malaysian. This is when pride takes over and the urge to contribute back to the country wells up, maybe because of all the patriotic songs, commercials and shows aired that makes us feel the need to do something. Well, there is a way now with Boost, the homegrown e-Wallet from Axiata.
To celebrates our Malaysia Day, Boost is running a ‘Boost My Malaysia’ campaign that will donate certain potion of your spend towards five values it wants to instill in all Malaysians – kindness, cleanliness, healthier, fairer and a more progressive Malaysia.
Mohd Khairil Abdullah, CEO of Axiata Digital Services, parent company of Boost said, “‘Boost My Malaysia’ represents the aspirations we have for this country. As a proud homegrown brand, we understand the inherent need to lead the way by setting a good example and inspiring all Malaysians to support causes that can positively impact both environment and the social fabric of our nation.”
From now till over next four weeks, Boost users can choose their cause and in a small way help deserving organisations fulfill their mission in making Malaysia a better home for all of us. To lead by example Boost joined hands with Pertiwi Soup Kitchen on 13 September to distribute food aid to the less fortunate from the inner-city communities of Kuala Lumpur.
Just by spending with Boost, the e-wallet’s pledges up to RM 2.50 to various causes for every 100 transactions done via the app. The list of causes include:
● For A Kinder Malaysia, with every 100 online payment transactions made, you can help Boost give back to Pertiwi Soup Kitchen to provide food aid to the less fortunate.
● For A Cleaner Malaysia, collaborating with the World Health Organization Global Service Centre on an international coastal cleanup movement, Boost assures that with every 100 bill payment transactions, you’ll be helping remove 1kg worth of trash from our coasts, keep our beaches clean and contribute to Reef Check Malaysia.
● For A Fairer and A Progressive Malaysia, Boost will work hand-in-hand with the Ministry of Rural Development on the Desa Pintar initiative to enhance entrepreneurship among rural residents and bring them into the digital economy. Other initiatives Boost is supporting include the development of special education in which the e-wallet will contribute towards this cause for every 100 ‘Scan & Pay’ transactions done at physical partners and merchants.
● Finally, for A Healthier Malaysia, with every 100 prepaid top-ups purchased, Boost commits to help MySTEMI Foundation generate funds that will enable heart attack patients to gain access to the latest heart attack treatments and intervention.
One way of doing your part, for a better Malaysia.
