The iconic Sony Building at Ginza is a must-see for tourists as well as locals and many flock the multi-storey landmark, daily. Dating back to 29th April 1966, this historical yet modern building was inspired by a flower petal structure. Keeping up with the times yet maintaining its core values of providing a complete Sony experience, the Sony Building even houses a restaurant for a meal after exploring the expansive ‘museum’.
With the sweltering summer heat and annual holiday break, visitors find solace in the wonderland of the Sony Building; spending many hours checking out the sights and sounds. The current theme at the Sony Building is the 44th Sony Aquarium in 3D where visitors can check out the live aquariums and 3D amphitheatre viewing larger-than-life exotic aquatic creatures.
Entering the building you see a large capsule toy vending machine to your right and many people walking around, waving Sony fans at their faces. Adorable kids with their families peer over an open concept aquarium where colourful sea creatures swim freely. There are learning centres at the Sony Building for kids to draw and discover the different types of underwater fishes.
People of all ages fiddle about at the PS3 (Playstation 3, need we say more?) console area which is bathed in blue, giving off a sea vibe. Photography isn’t allowed in the 3D amphitheatre but it is definitely one of the most amazing 3D viewing because it feels like you are scuba diving in the sea. The Sony Store Ginza has a tax-free floor where a plethora of Sony products are on display, in basic as well as limited edition colours. You can opt for engraving or Swarovski crystal embellishments on your Sony products, making your friends green with envy when they see your uniquely personalised gadget.
Popular Disney characters and Pikachu from Pokemon can be engraved onto your Sony product and it is popular among the youth especially for females. Camera enthusiasts will definitely go gaga over the full range of α and e series lenses as well as the Sony NEX system cameras. If you ever need to ask a question or inquire about your product, the customer service centre is the place to head to. Customise your Sony VAIO products in different colours including transparent and neon versions. The possibilities are endless and visiting the Sony Building is definitely an experience that is like no other.