Wix.com acquired the popular art and design platform DeviantArt for around $36 million in cash, and about $3 million of assumed liabilities.

DeviantArt has been around for 16 years. With over 325 million individual pieces of original art and more than 40 million registered members, it’s consistently one of the most visited website with virtually no investment in marketing or advertising.

“We founded DeviantArt to enable the creative spirit in everyone, creating a platform dedicated to the vision and talent of the community which could be shared with the world,” said Angelo Sotira, Co-founder and CEO of DeviantArt.

With this acquisition, DeviantArt users will have access to Wix tools to build their brand. In turn, Wix creatives and designers will have opportunities to work with DeviantArt’s artists. According to a press release, Wix will provide technology and marketing expertise to the DeviantArt universe, giving users ability to  further their reach and increase engagement, both online and on mobile.

“Over its 16-year history, DeviantArt has built an impressive online community that is incredibly loyal, highly engaged and regularly produces stunning art and design,” said Avishai Abrahami, Co-founder and CEO of Wix. “We understand their passion, share their creative vision and are excited to offer the power of the Wix platform to their millions of artists.”

Wix intends to invest in growing and enhancing the DeviantArt community and platform, including its user experience on desktop and mobile products and the DeviantArt mobile app.

Financially, Wix is very optimistic about the acquisition – increasing revenue outlook by $8 million, and increasing collections outlook by $9 million. Wix will be investing more into R&D and marketing with this acquisition.