With the advent of navigation apps, travelling around our towns and city has become less time consuming and very much more convenient. Every smartphone user or almost, have definitely have the app downloaded on to their device to make commuting less painful. To make the process even less hurtful to your data consumption, U Mobile has partnered with Waze, a community-based traffic and navigation app giving free data access to the app from now until 31st of December 2016. What this means is customers who use Waze while on the mobile network in Malaysia can be rest assured that the navigation process will be completely free as their data quota will not be utilised.
Jasmine Lee, Chief Marketing Officer of U Mobile, shared that the partnership is fitting as Waze is one of the most widely used apps by U Mobile customers. “We are a data-centric telco, one that is always looking at ways to enhance our customers’ data experience, whether in terms of value or quality of experience. By partnering with Waze, we are able to reward our customers by giving them free data access to the app. Our customers will be encouraged to play a more active role in updating traffic situations in Malaysia via Waze as their data quota will not be utilised.”
Edward Ling, Head of Malaysia Sales for Waze, said, “Waze has more than 2 million monthly active users in Kuala Lumpur, driving nearly 263 million kilometers with the app each month. By eiminating cost barriers, U Mobile’s free data partnership entices more drivers to join the Waze community to outsmart traffic together, whether on a daily commute or around major traffic events like Hari Raya and Chinese New Year. Malaysian drivers won’t have to worry about going over data limits, providing further peace of mind on daily commutes. We look forward to seeing how our community grows through this partnership.”
