The Adobe Experience Forum 2017 is reaching Malaysia for the first time on 8 August, paving the way for brands to transform into Experience Businesses, in order to cater for the changing needs of the consumers today.

Industry leaders will take the stage to discuss how they develop and deliver standout customer experiences in a world with ever increasing competitive pressures, consumer expectations, new emerging technologies and customer touch points.

The forum will take place at the Le Méridien Kuala Lumpur and is expected to draw over 250 industry leaders, digital marketers, publishers, advertisers, content managers and business executives from around the region. Some of the highlights on the upcoming event includes engaging talks that focuses on key marketing and advertising technology areas, including cross-channel marketing, customer experience, data-driven marketing and programmatic advertising. Not to forget, local comedian Harith Iskander is also offer an exclusive sneak peek at innovations in development at Adobe.