CES 2016 will see technology evolution and on occasion revolution take place, one company on the path of evolution is LG, the maker of home appliances, mobile phones and audio visual products will be unveiling a new LG webOS 3.0 smart TV. Adding advanced new features making finding and switching between options of content – including broadcast TV, streaming services and external devices.
“The new webOS 3.0 is a major update since this advanced TV platform technology was first introduced in 2014,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “The webOS story of Simple Connection, Simple Switching and Simple Discovery has really connected with customers and illustrates very clearly our commitment to securing a leadership role in the smart TV market with innovation and creativity.”
LG webOS 3.0 offers three smart features: Magic Zoom, Magic Mobile Connection and an upgraded Magic Remote, with Magic Zoom enables users to magnify objects and letters without any degradation in picture quality. Magic Mobile Connection can connect a mobile phone to a LG Smart TV via the LG TV Plus App to display mobile apps on the big screen. The upgraded Magic Remote is designed to make controlling set-top boxes (STB) easier with the addition of set-top box “power” and “menu” buttons as well as the ability to control DVR functions, further integrating its Universal Remote capability and ensuring consumers can control their home entertainment set up with a single remote. The on-screen remote has also been redesigned to simplify the user interface.
webOS 3.0 has also introduced Channel Plus, a feature which provides a range of over-the-top (OTT) content in a user-friendly format. Channel Plus offers a unified channel list that combines OTT content with linear broadcast TV channels, enabling users to watch OTT content by surfing through channels in the same manner they normally would. Channel Plus can also be controlled with an app to provide program recommendations via on-screen widgets.
With Xumo partnership, Channel Plus offers an abundance of free digital content from broadcasters and publications such as Bloomberg Politics, TIME Inc., Condé Nast Entertainment and The Wall Street Journal. To appeal to a larger audience, a variety of premium content such as that of BuzzFeed, PopSugar, and Mode Media, from rising Digital Networks and Multi-Channel Networks (MCNs) is also available on Channel Plus as well as international channel packages.