The Canon Speedlite 470EX-AI is finally here! It won the “Best Photo Innovation” award from the Technical Image Press Association Awards 2018, and you can see why. It’s the the first flash to utilize auto-intelligent (AI) bounce technology. This makes it versatile enough to meet the needs of both new and advanced photographers.

For those unfamiliar with bounce flash photography it’s a technique where flash is directed away from the subject and bounced against a wall or ceiling. This creates natural brightness in photos and is used to shoot with soft and natural lighting. The Canon Speedlite 470EX-AI has sensors and motors, allowing it to detect how far away the subject is. It’ll then automatically adjust itself, providing optimum bounce angle and perfect lighting effortlessly.

The flash has two modes: full-auto and semi-auto. For beginners, you have the full auto mode. The AI will take full control, guiding you towards the best flash settings and angles for perfect photos. Semi-auto mode meanwhile allows advanced users to prioritise their own settings and preferences. The AI will remember how you want it to be and adjust to fit, even if you move about.

The Canon Speedlite 470EX-AI is powerful at lighting up subjects regardless of setting as it’s guide number is 47. It can accommodate a bunch of scenes of various distances and angles when combined with a flash coverage from 14mm to 105mm.

Here’s the full specifications and price:

The Canon Speedlite 470EX-AI flash is available nationwide at Canon Image Square stores. You can also find them at any authorized Canon dealers. For more information, you can click here.