The BMW Headquarters in Munich known as the ‘four cylinder’ which coincidentally resembles 4 double AA batteries were transformed recently with an eye-catching light installation which marked a milestone for the company as it achieved in placing 100, 000 BWM electric vehicles on the road in 2017.
“We deliver on our promises,” said Harald Krüger, Chairman of the Board of Management of BMW AG. “This 99-metre-high signal is lighting the way into the era of electro-mobility. Selling 100,000 electrified cars in one year is an important milestone, but this is just the beginning for us”. BMW has led the way towards electrifying vehicles since its introduction of the BMW i3 in 2013, the company aims to deliver over 200,000 electrified cars to its customers and by 2025 with 25 model options.
In Malaysia, the premium automaker has delivered over 6200 BMW iPerformance Hybrid Vehicles with eDrive technology in the country. The total deliveries signify that over 50% of BMW Malaysia’s total volume for the country comprises of Hybrid vehicles with eDrive technology, the highest product split share not only in the country but in ASEAN and the world for the BMW Group.
Han Sang Yun, Managing Director & CEO of BMW Group Malaysia said, “We are proud to announce that Malaysia is the world’s fifth largest market for the BMW iPerformance models after the US, UK and Europe and also the third largest market for the BMW 330 e model after the US and UK.” In Malaysia, the BMW X5, is the second largest market after the US while the BMW 7 series is the third largest market after Japan and the US.
For its BMW i electric brand, which was founded in 2011, the company has already secured the naming rights from BMW i1 to i9, as well as from BMW iX1 to iX9. Next year will see the launch of the BMW i8 Roadster, followed in 2019 by a fully electric MINI; in 2020, by the electric version of the BMW X3 and in 2021 by the brand’s new technology flagship, the BMW iNext, which will combine electro-mobility with autonomous driving and new interior connectivity options for the first time in a series-production model.
