Buzzme, a brand of Enabling Asia is celebrating its 3rd year anniversary, expanding regionally and providing major upgrades with rewarding customer experience. Re-launched in June 2016, www.buzzme.com.my is key to Buzzme’s new marketing and distribution strategy of shifting the focus from traditional channels to a digital one, allowing its smaller team to extensively reach a segmented audience in an effective and efficient manner.
With its new look and innovative marketing strategy, Buzzme is hopeful that it will capture its target audience – Gen X, Gen Y and Millennials. “With our value-for-money plans and lifestyle rewards, we’re positioned as a great deal for lifestyle-savvy, always connected youths. Youths are also more open towards online shopping, providing another avenue for us to connect with our target market,” noted Mr. Loke Yee Siong (Buzzme’s Chief Executive Officer).
Among the reward plans users can look forward to is the BuzzStyle campaign, whereby with a minimum reload of RM 100, Buzzme subscribers will stand a chance to win prizes from one of the nine Buzzme Elite Partners including Breakout Malaysia (Escape Game), Centro Hair Salon (Hair Salon), Sandisk (Memory Solution) and ZTE Malaysia (Mobile Device) to name a few. In addition, Buzzme are also currently running a weekly Share & Win contest on Facebook with attractive prizes to be won.
Not satisfied with being a player on the local market, Enabling Asia and Buzzme embarked on a journey of regional expansion in Quarter 2 of 2016. The first phase of this will cover five countries – Malaysia, Thailand, Indonesia, the Philippines and Myanmar. These five countries, with a population of 500 million, make up 80% of ASEAN and have an estimated 130 million internet users.
As part of this regional expansion, Enabling Asia will be introducing the regionalized product, 1 World, 1 Simcard. Once rolled out across all MVNOs (Mobile Virtual Network Operator), Buzzme subscribers will be able to use and purchase prepaid add-ons at the country they are in at local rates without having to purchase and swap to a local simcard upon arrival. Instead, Buzzme subscribers traveling abroad will automatically be assigned a local number, allowing them to stay connected with friends and families residing abroad or back home without worrying about exorbitant roaming charges. 1 World, 1 Simcard will definitely bring Buzzme to a greater level and one step closer to become the World’s Local Mobile Provider.
A MORE REWARDING CUSTOMER EXPERIENCE
Buzzme prides itself for providing customers with a rewarding experience. For example, Buzzme is the first in Malaysia to provide 20% credit back whenever a customer consumes data, voice and SMS traffic at a pay-per-use rate. This credit is given in the form of reward points, which can then be used to redeem airtime credit or discounts from the m8 online store at www.m8.com.my.
By providing customers with a rewarding experience, Buzzme aims to position itself strategically as an irresistible product, making it the first choice over other prepaid products on the market. Below are some of Buzzme’s propositions.
- Smarter Bundles – 1st in Malaysia to offer well-rounded packages to prepaid subs, with data, voice minutes and SMS at an affordable price
- Unlimited Validity – 1st in Malaysia to offer subscription plans with free validity
- Cheaper Reloads Online – 1st in Malaysia, customers get to enjoy better reload value through top up online
- Delightful Rewards – 1st in Malaysia to offer 20% credit back for pay-per-use’s traffics
- Reload Indulgence – 1st in Malaysia to offer Reload Indulgence programme
- Free PA Insurance – 2nd in Malaysia to offer personal accident coverage of up to RM100,000
Buzzme’s Reward Indulgence programme rewards its customers with five benefits whenever they reload. Customers will enjoy free 500MB data, double credit during their birthday month and free Personal Accident Insurance coverage in the following month with a minimum reload of RM30. Customers who reload online will also receive free 30% extra credit. Finally, customers will stand a chance to win BuzzStyle prizes if they reload RM100 or above.