The newly launched mobile wallet from Axiata has a unique proposition for its users, customers who download the lifestyle app not only can use the service to pay, send, request and store money but also shake their phones to receive cash backs.

Boost, an all encompassing lifestyle digital payment application offers a multitude of uses from prepaid top ups and digital vouchers to using it for purchases at pasar malams. The solution provider has over 5000 locations where the app can be used for transaction serving 800,000 members including various areas like food and beverage, food courts, entertainment, transportation and online shopping.

Christopher Tiffin, Chief Executive Officer of Boost said, “Boost is thrilled to be bringing Malaysians a seamless and secure digital experience via their smartphones. We live in a very exciting time where technology has become an important part of our lives, and with Boost we aim to ease the way we transact in our daily lives. Our ambition is to be the preferred method for consumers to transact digitally. We believe that by combining consumer lifestyle needs and innovative digital technology, Boost makes transactions easier, faster, more secure and the experience more rewarding.”

With more than 30 ewallet service approved by Bank Negara, the cashless transaction space is about to get more active. We have seen the likes of Alipay and WeChat pay making their entrant for ease of use for Chinese tourist, local company’s have also begun introducing the service. However, with over RM85 billion cash as of 2016 in circulation, the opportunity as quite visible is high for these providers set to replace cash with mobile payment. Features offered over the app includes scan and pay using QR code, Send / Request Money and Split Bill.

During the launch, Boost announced a special Chinese New Year campaign, where signature red QR codes will be placed with online and offline partner merchants nationwide. Users who use the service during the period could be in for a surprise of raining Ang Pows.