BenQ bucked market trends in 2018 with an unprecedented growth in 4K projector sales in the Asia Pacific, Middle East and Africa region. In 2018 Q2 sales results of BenQ 4K projectors saw the company achieving an impressive market share of 35.4% .
This is thanks to BenQ’s unique Cinematic Color technology that offer long-lasting accurate colours for movie lovers, and the new TK800 4K sports projector that bring immersive match viewing akin to being in a real stadium. These latest numbers ensure that BenQ remains the top brand in the 4K projector segment, and reflects boosted customer preference for the brand.
The BenQ W1700 4K home cinema projector meanwhile has won a prestigious and highly coveted European Imaging and Sound Association (EISA): EISA Best Buy Projector 2018-2019 award. “We are delighted that the BenQ W1700 projector has received recognition from EISA as this positions it as one of the most high-valued home cinema projectors out there.,” comments Brian Lee, General Manager of BenQ Malaysia. “BenQ will continue to embrace innovative technologies to release an entire lineup to revolutionise and popularise 4K home projectors as an integral part of everyone’s home cinema viewing experience.”
For more about the TK800 and W1700 4K HDR home projectors and other BenQ products, please visit the official BenQ website at www.benq.com.my