PLUS Malaysia Berhad (PLUS) partners with Boost, an app-based mobile wallet, at the Ayer Keroh Rest and Service Area (Southbound).
The RSA (or as Malaysians commonly refer to it as R&R) is a common sight along PLUS Malaysia’s highways with footfall of up 1.45 million daily visitors across 24 RSAs. The award-winning RSA located in Ayer Keroh, Melaka at KM209 (Southbound) on the North-South Expressway is the first to be converted to a cashless RSA. This pilot project allows PLUS to evaluate responses from its business partners and highway users, improving its cashless payment initiatives on its highways.
A homegrown venture, Boost aims to revolutionise the way Malaysian consumers transact by creating a seamless payment experience without cash or cards. To date, Boost has acquired over 800,000 users with online and offline merchants located in over 5,000 locations.
Datuk Azman Ismail, Managing Director of PLUS, said, “It is important for corporations to embrace the technology frontier sooner rather than later as we leapfrog our way into the digital age. We’re excited to roll out this ambitious plan with a partner like Boost and hope that our PLUS Business Partners and Malaysian consumers can fully experience its benefits in their lifestyles.”
“This marks a huge milestone for us as we create a new touchpoint for Boost. Together with PLUS, we look to grow the digital economy by helping PLUS Business Partners to manage and expand their business using Boost by bringing more customers and traffic to their business, all while reducing their risk and cost in cash management for their respective businesses,” said Mohd Khairil Abdullah, Chief Executive Offier of Axiata Digital Services.
Boost is available for download from the Google Play Store and the Apple App Store.
