While there is a massive over-saturation of stylish and colourful laptops that target consumers in general; AVITA – through its launching of new AVITA LIBER laptops – believes it can cut a decent slice of the crowded marketplace.

The AVITA  LIBER laptops feature two specific size variants – 13.3-inch and 14-inch Full HD displays. In terms of specs, both will be using a varied mix of Intel CPUs, from Celeron up to Core i7. Paired to them are 4GB RAM (up to 8GB) and 128GB SSD (up to 512GB).

AVITA claims its latest laptop entries can run up to 10 hours on a full charge.

More importantly, the new line showcases AVITA’s efforts to introduce a multi-colour and fashionable design. This concept rarely appears on laptops. Augmenting this strategy will also see AVITA working with local designers. This collaboration will see them produce customised casing patterns.

There will be self-custom personalisation later this year. This service will allow customers to put their own designs onto the AVITA LIBER.

Aside from the AVITA LIBER, two other entries from AVITA also appeared. The first, AVITA IMAGO Smart Mirror, is an Android-enabled mirror that produces user-friendly reports and data-on-demand like health conditions. These functions can come up as and when users engage the mirror.

The other device is the AVITA Nexstgo PRIMUS, a commercial grade laptop that will last many beatings. It also comes in two sizing flavours – 14-inch and 15.6-inch. To prove its rugged design, this line passed 12 US Military grade tests and 72 throw-downs.

At the launch, AVITA confirms that the AVITA LIBER laptops will reach retail shelves on February 10 2018. They’ll be selling from RM1,799 onwards. The other two will arrive in the coming months.