Kick starting the year in style and panache has always been a trademark of ASUS, the consumer gadget company known for their Zen series, hosted a media event here and launched their new members to the family.
On stage was the world’s thinnest 3x optical zoom smartphone the ZenFone Zoom with Hoya lens, in an innovative 10-element lens arrangement that creates exceptional clarity and close-up shot with up to 12x total magnification.
The phone sport a 13MP PixelMaster rear camera and 3X lens in a body that measures 5mm at the edges. Glass, synthetic and prismatic lenses were meticulously configured in a dual-prism periscope arrangement to maximize incoming light and capture the best possible photo quality. Built-in optical image stabilization (OIS) ensures sharper, steadier shots every time — even at maximum 3X optical magnification. The rear camera benefits from dual-LED Real Tone flash to create the natural illumination for indoor portraits, generating the perfect combination of yellow and white to capture lifelike colors and skin tones. Its rear lens also has laser auto-focus to point and shoot with total clarity in just 0.03 second. Price: RM2099
Next up was the ZenFone 2 Deluxe Special Edition, immediately noticeable is the cover design, inspired by race-car aesthetic that comes in Drift Silver and modish Carbon Night. Performance is boosted with a desktop-grade 64-bit, up to 2.5GHz quad-core processor, 4GB memory and 128GB storage. BoostMaster fast-charge technology is incorporated with the 3000mAh battery on top of that buyers will also get Asphalt 8: Airborne preloaded in their phones. Price: RM1799
Sleek design is elaborated further in the ZenBook Pro UX501 using quality materials, fine craftsmanship and high-performance components, ZenBook Pro marries contemporary design with powerful performance. It adorns a spun-metal finish, diamond-cut highlights with brushed-metal surfaces adding to the sophistication. At the heart of the beauty is a quad-core Intel Core i7 processor, game-ready graphics by NVIDIA GeForce GTX 960M and a fast 512GB PCI Express x4 SSD. Price: RM6499
The new all-in-one desktop with the Zen AiO Pro, featuring an elegant all-aluminum design, Zen AiO Pro with performance to accompany supplied by 6th-generation Intel Core up to i7 processors and gaming-grade NVIDIA GeForce GTX 960M graphics with up to 4GB of video memory. Sound quality is worth noting with the six-speaker ASUS SonicMaster Premium sound system which delivers 16W of rich and clear stereo sound. Priced at RM4599 for the i5 and RM5599 for the i7
Last but not least is the ZenWatch 2, a personalised wearable device powered by Android Wear and produced in partnership with Google. The smartwatch comes in 2 sizes – 1.63-inch “Sparrow” and 1.45-inch “Wren” with 18 different strap material and color combinations to choose from, and features customised faces along with an app that lets wearers design their own, It can be activated both by touch and voice.
W/ Rubber strap – RM 649
W/ Leather strap – RM 699
W/ Metal-gun strap – RM 899
