Facebook is looking at ways to minimise the tagline it carries nowadays as promoters of fake news. Newsfeed on user walls tend to be splintered with exaggerated headlines that lures users to click, often referred to Clickbait headlines.
The worlds largest social media platform is under intense fire by media organisation for promoting unchecked news content and not taking responsibility for them. In its recent update, Facebook has made updates for people to see less clickbait stories in their feeds. Complex Ai that sieves through millions of post can now spot clickbait at the individual post level in addition to the domain and Page level, to detect more precisely and reduce clickbait headlines. To make this more effective, efforts are being put in place into two separate signals— whether a headline withholds information or if it exaggerates information separately. Test are being conducted for additional languages.
How will this reduce those weight loss and get rich quick news posts, significantly says Facebook, the throngs of people working will monitor headlines that get triggered and verify if they can be released or deleted. Publishers who exaggerate their stories with curious headlines will now how to come up with other creative ways of promoting for their clients.
Content marketing has become staple for advertising agency and clients as most find conventional banner advertisement become less effective. Will the new update from Facebook end the new economy for many who make a living of delivering there purported clickbait stories, we suspect it wont they will just find other means. They always do!