Fresh from the launch of it’s 16-inch Macbook Pro, which the company dubs as the most powerful Macbook created, Apple seem to be feeling rather bullish. In an interview with CNET, Apple marketing chief Phil Schiller gave a pretty frosty answer about what he thought about the growing popularity of Google’s Chromebooks for education.

“Kids who are really into learning and want to learn will have better success. It’s not hard to understand why kids aren’t engaged in a classroom without applying technology in a way that inspires them. You need to have these cutting-edge learning tools to help kids really achieve their best results.

Yet Chromebooks don’t do that. Chromebooks have gotten to the classroom because, frankly, they’re cheap testing tools for required testing. If all you want to do is test kids, well, maybe a cheap notebook will do that. But they’re not going to succeed.”

Apple Marketing Chief, Phil Schiller

He’s basically saying that students using Chromebooks are “not going to succeed” in schools and that the only reason they’re the preferred choice is because Chromebooks are cheaper. So there you have it parents, the reason for your children’s subpar performances in school is because they’re not using the Apple iPad to learn. Oh and the reason for your child’s slow times on the track is totally because he’s not wearing the latest Nike shoes, duhh.

It honestly seems pretty petty from Apple to bring up something like this. The issue is not as black and white as simply just picking between Chromebooks and iPads. Following his statement, there were many teachers who expressed their disagreement with his comments, claiming that tight school budgets pretty much make using an iPad impractical. With Chromebooks going for as low as USD150 compared to the iPad’s USD299 price tag, the reality of the situation is that in most schools, the decision isn’t between a Chromebook or an iPad, it’s between a Chromebook and well, nothing.

Every child has the ability to succeed — helping them to do that has always been our mission. In the full conversation with CNET, we discussed giving kids and teachers the content, curriculum and tools they need to learn, explore and grow. Not just to take a test.

— Philip Schiller (@pschiller) November 13, 2019

So, Mr Phil Schiller, if you want schools to start adopting iPads in their lesson plans, maybe make the damn device more affordable for educational institutions instead of talking down on the competition. The Apple exec did try to clarify what he said in a tweet elaborating what he said, but let’s be honest, the damage is done here.