Apart from the much speculated and long awaited iPhone 8 an iPhone X, Apple also announces the Apple Watch 3 as well as new Apple TV 4K.

Apple Watch Series 3
The Apple Watch Series 3 brings built-in cellular, allowing users to stay connected, make calls, receive texts and more, without iPhone nearby. Apple Watch Series 3 (GPS + Cellular) come with a built-in eSIM and features a full LTE and UMTS cellular radio that switches seamlessly to cellular when it is away from iPhone. The watch shares the same number as iPhone so there’s no need to provide an additional number.
The third-generation Apple Watch is water resistant up to 50 meters and comes with a new barometric altimeter that measures relative elevation. Apple Watch Series 3 comes in two models, one with GPS and cellular, and one with GPS, both featuring a 70 percent faster dual-core processor and new wireless chip.
The addition of cellular service also means Apple Music users can stream music directly from the watch.
Powered by S3, Apple’s third-generation architecture featuring a faster dual-core processor, the Watch 3 allows for quicker app launch times and smoother graphics, and enables Siri to speak using the built-in speaker. Running watchOS 4, the watch features n updated Heart Rate app for more insights to heart rate, including measurements during resting, workout, recovery, walking and Breathe sessions. Notifications can also be enabled when their heart rate is elevated above a specific threshold while inactive.

Apple Watch Series 3 will come in silver, space gray aluminium, or gold aluminium, along with silver or space black stainless steel cases. New bands include the Sport Loop, as well as a dark gray ceramic case that pairs with a new two-toned Sport Band. Nike+ and Hermes special editions are also available.
Beginning Friday, September 15, Apple Watch Series 3 (GPS + Cellular) will be available to order; available in stores starting Friday, September 22. Apple Watch Series 3 (GPS + Cellular) starts atUS $399 and Apple Watch Series 3 (GPS) starts at US$329. Apple Watch Series 3 (GPS + Cellular) also debuts a special red Digital Crown and exclusive “Explorer” watch face that shows cellular connectivity through a unique design. Series 1 will be available at a new starting price of US$249 .

Apple TV 4K
Apple TV 4K supports both 4K and High Dynamic Range (HDR), bringing sharp, crisp images, richer, more true-to-life colours, and greater detail in both dark and bright scenes. The latest in the lineup supports both Dolby Vision and HDR10. Powered by A10X Fusion chip — the same chip that powers iPad Pro, it brings a vivid 4K HDR experience.
iTunes users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available. Apple TV 4K will also offer 4K HDR content from popular video services, including Netflix and Amazon Prime Video. With the introduction of Apple TV 4K, the Siri Remote gets a subtle redesign with a new white circle around the “menu” button.

The TV app supports over 60 services on Apple TV and iOS devices, with more being added. Currently TV app is only available in Australia, Canada, the US; Apple plans to roll out to France, Germany, Norway, Sweden and the UK later this year.
Later this year, the TV app is making it easier to watch and get updates about live sports. Sports fans in the US will be able to track their favourite teams and get on-screen notifications whenever they are playing, as well as see all the teams, leagues and sporting events currently playing through a dedicated Sports tab.

Users can share recent photos and videos from your iPhone and iPad, including the best Memories, with friends and family on the biggest screen, with iCloud on Apple TV.
Apple TV 4K starts at $179 (US) for 32GB or $199 (US) for 64GB, joining Apple TV (4th generation) 32GB at $149 (US), available from apple.com and Apple Stores, as well as through select Apple Authorized Resellers and carriers (prices may vary). Customers will be able to order both Apple TV 4K models beginning Friday, September 15, with availability beginning Friday, September 22.



