Amazon is going in knee deep into brick and mortar business with its first acquisition of a grocery chain Whole Foods Market. Under the agreement the online company will acquire the food store for  approximately $13.7 billion.

“Millions of people love Whole Foods Market because they offer the best natural and organic foods, and they make it fun to eat healthy,” said Jeff Bezos, Amazon founder and CEO. “Whole Foods Market has been satisfying, delighting and nourishing customers for nearly four decades – they’re doing an amazing job and we want that to continue.”

“This partnership presents an opportunity to maximize value for Whole Foods Market’s shareholders, while at the same time extending our mission and bringing the highest quality, experience, convenience and innovation to our customers,” said John Mackey, Whole Foods Marketco-founder and CEO.

Amazon has been experimenting on offline grocery store with a drive-thru concept opened last month and is now going knee deep into the business.  Whole Foods is an American supermarket chain with over 430 stores which mainly focuses on healthy foods that has no colouring, artificial preservatives or flavours.