Alibaba Mobile Business Group announces that Alibaba Game will join in to the game distribution industry for an investment of 1 billion RMB to the Intellectual Property mobile gaming ecosystem.
Alibaba Games will be working in partnership with Mail.ru Group, TFJoy, Efun and ONEMT to establish the “Global Strategic Alliance of Game Distribution”. The association wants to bridge the mobile games distribution between China and Russia, Europe, Japan, Middle East and the US.
The company will upgrade the traffic distribution by integrating the traffic in both the iOS and Android platforms using big data technology, for accurate distribution and precise recommendation system to each user. Alibaba has previously announced partnership with Mail.ru Group and the plan to expand in mobile games collaboration. The establishment of the “Global Strategic Alliance of Game Distribution” will see more in-depth cooperation in Russian market.
On behalf of the Alibaba Digital Media & Entertainment Group, Xiaopeng HE, President Alibaba Mobile Business Group said “To maximize the value of Game Intellectual Property, Alibaba Digital Media & Entertainment Group will integrate the resources from UCWeb, Youku, Alibaba Pictures, Alibaba Literature to build a circulation chain for the IP derivatives. UCWeb with its massive traffic entry globally will play a significant role in the distribution of Alibaba Games“.
According to Simon Shi, President Alibaba Games, Alibaba Digital Media & Entertainment Group,”The development in mobile games market in the 5 biggest international market – Europe and the United States, Japan and South Korea, the Middle East, Latin America and Southeast Asia is uneven. European, American, Japanese and South Korean markets are already considered mature markets, while the Middle East in the past two years is seeing rapid development, and Latin America and Southeast Asia as the emerging markets show very high potential in the mobile games consumption.”
According to 2016 figures, the Indian mobile Internet population reached 370 million, by the end of 2017 it is expected to reach 500 million. As of February 2017, the Indonesian mobile Internet population has reached 100 million. Alibaba Mobile Business Group’s app distribution platform – 9Apps is the leading 3rd party app store in India and Indonesia.
