In a recent social media post dated Dec 11, 2023, Syafiqah Aina, the co-founder of AINAA Beauty, expressed her hesitancy in using the billboard for self-promotion.

She mentioned that her strong inclination was to remind the public not to forget “P,” (Palestine) emphasising the importance of this message at the present time.

The decision appears to be influenced by the current situation or cause represented by the letter “P,” as indicated in her subsequent tweets.

Aina expressed deep emotional impact upon witnessing daily videos related to the situation, acknowledging and appreciating those consistently sharing information about “P.”

She candidly admitted the potential impact on her social media presence, noting that her viewers and followers may have observed a shift in her content focus.

Despite recognising the significance of social media for business, Aina emphasised that, for the time being, the highlighted cause takes precedence over other priorities.

Aina conveyed gratitude for the support received and acknowledged the limitations of her efforts. In her commitment to contribute within her means, Aina concluded with a pledge to continue doing what she can, seeking the prayers and support of her audience.