Adobe is partnering with Asia’s largest global sport media property, ONE Championship (ONE) to deliver enhanced viewing experiences around the world. The Singapore-based martial arts group applies Adobe Experience Cloud solutions to support viewers beyond its 136 broadcasted countries.

Chatri Sityodtong, CEO and founder of ONE Championship says, “With Adobe, I am confident that we will be able to deliver the same great viewing experience and atmosphere across all our channels – physical, social and digital –wherever our viewers are.”

Presently, ONE Championship expects analytics solutions to be the way to move forward. It wishes to understand viewer demographics, user patterns, likes and dislikes, and how they engage with the company. In fact, this partnership with Adobe allows the group to tailor personalised content for its viewers. Additionally, the company hopes to adopt Augmented Reality (AR) and Virtual Reality (VR) technologies for an immersive living room experience.

“Adobe looks forward to a fulfilling journey alongside ONE Championship as they modernise the centuries-old sport for the digital age,” says V.R. Srivatsan, Managing Director of Adobe Southeast Asia.

“We are proud to support them with Adobe Experience as they journey to become the world’s home of martial arts.”

ONE Championship is the only pan-Asian global sports media property on the continent. In fact, features a wide range of martial arts, from Muay Thai and Kickboxing to Silat and Taekwondo.

For more information on ONE Championship, visit its official website. Meanwhile, you can learn more about Adobe Experience Cloud by visiting Adobe’s official website.