Adobe is announcing major updates for video in Creative Cloud, to help filmmakers and video producers collaborate and streamline video workflows.
The release is available today, and delivers features for graphics graphics and titling, animation, polishing audio and sharing assets; support for the latest video formats, such as HDR, VR and 4K; new integrations with Adobe Stock; and advanced artificial intelligence capabilities powered by Adobe Sensei.
The new capabilities in Creative Cloud video tools include:
- Motion Graphics Templates now bring After Effects to Premiere Pro through easy to use templates, allowing creators to add titles, animations and lower thirds to their videos; create custom motion graphics templates, shareable via Creative Cloud Libraries.
- Essential Sound Panel in Premiere Pro lets users make audio mixes and sound improvements that no longer required a dedicated session by an audio engineer.
- Camera Shake Deblur in After Effects rescues unusable footage by reducing motion blur that often occurs with camera shake.
- Character Animator (beta) now allows creatives to animate multiple puppets created in Adobe Photoshop CC or Adobe Illustrator CC, and embraces full body animation with new walk cycles.
- Team Projects (beta) allows Creative Cloud for teams or enterprise members to have a secure cloud-first collaborative workflow with new support for Dynamic Link and Adobe Media Encoder to streamline collaboration.
- Ambisonic audio in Premiere Pro expands on native support for VR with positionally-aware audio for VR enabled platforms like YouTube and Facebook.
- Third-party integrations including Apple Touch Bar support for MacBook Pro and new Microsoft Surface Dial functionality in Premiere Pro with shuttle control in the timeline as well as changing hot float and text values.
Adobe Sensei, Adobe’s artificial intelligence and machine learning framework, enables users to automatically normalise audio loudness across an entire timeline with a single click in Premiere Pro or Audition. In Character Animator, Sensei applies complex algorithms in real time to ensure a puppet’s lip sync is perfect.
Customers have access to millions of Adobe Stock video assets, including 4K and HD, and the ability to search and scrub through video directly in the application. Editors looking to sell their work can now contribute to Adobe Stock through the Destination Publish workflow inside Premiere Pro and Adobe Media Encoder. Adobe’s Destination Publishing already supports top social video sites, publishing to YouTube, Facebook, Twitter and Behance easily.
Additionally, Adobe announced a partnership with Pond5 in Adobe Stock. Sourced from an international community of artists across various content themes, such as lifestyle, recreation, sports, cinematic and aerial footage, Pond5 video library will give video producers and designers access to one of the industry’s largest and fastest-growing collections – all natively integrated into Creative Cloud applications. As part of the Adobe partnership, Pond5’s contributors will also be able to reach an even bigger market of creative buyers.
Through Adobe’s TV Media Management platform, media companies and broadcasters can leverage analytics to give advertisers true audience-based targeting and more accurate forecasting. Adobe Analytics Cloud enables the measurement of performance video content published to social media channels within Premiere Pro and ensures video ads are targeted and forecasted with a high degree of accuracy.
Pricing and Availability
The new features for Adobe Creative Cloud are now available with the latest version of CC 2017. The company is offering Adobe Creative Cloud for U.S. $49.99 a month. Multiple subscription plans for Adobe Stock are available at https://stock.adobe.com/plans.
