The new flagship from Huawei has arrived on Malaysian shores. Announced barely three weeks ago in Barcelona – the latest smartphone from the company is now launched in Malaysia, alongside several new models to start the 2017 range for Huawei. The phones announced includes the new P10, P10 Plus and the P10 Lite. Malaysia was announced as one of the countries in the first wave to get the phone, and the launch marks Malaysia as the first country to launch the smartphone in the region.
The Huawei P10 and the P10 Plus are both co-engineered with Leica, which translates to the Leica-certified optics in use in the smartphone. For the first time, all three (two rear and single front) lenses are now Leica-certified, which means that images taken with every sensor will be of the highest quality.
“We are ecstatic that once again Malaysia will be one of the first countries to experience the latest technological advancements that Huawei has to offer. The P10, P10 Plus and P10 Lite represents Huawei’s commitment in providing its consumers high levels of innovation, giving Malaysians an edge to stay ahead,” said Matthew Ng, Deputy Country Director of Huawei Consumer Business Group (Malaysia). “We strongly believe the P10 series will further strengthen and grow Huawei’s presence in Malaysia, giving our users the best Huawei has to offer at a reasonable price point,” he added.
Huawei has also introduced the P10 Lite to those who desire for luxury at an affordable price point. While it lacks the dual-camera setup that its larger siblings have, it still has the high-quality finish and build expected from Huawei at this point of time. Another model, the Nova Lite, meanwhile aims to be the champion of the mid-ranger with its design and performance package.
When asked, Matthew also said that the brand is moving towards a three-prong marketing strategy, with the Mate and S series leading the way. Thanks to the support of the market, Malaysia was chosen as one of the first countries to receive the phones to be on sale. With over 250,000 units shipped for the P9 family and over 50,000 units sold for the Mate 9 – Huawei is ranked number two in the Malaysian market for 2016 in terms of market share.
Matthew also shared that Huawei is aiming to open up 100 more Huawei Experience Stores in Malaysia by the end of the year, bringing the total up to 300 by December 2017. This, along with the projected 5000 Huawei Touch Points will bring the brand more into the forefront of the market in Malaysia.
If the Huawei P10, P10 Plus and the P10 Lite are up your alley, the wait will not be long. The phones will be available for pre-order starting from March 23 on the Huawei Experience Store, Lazada and VMall.
The Huawei P10 (with a 4GB RAM/64GB Storage option) will be priced at RM 2,499 when it is available officially at the end of March, with the Huawei P10 Plus (with 6GB RAM/128GB storage) available for RM 3,099 by middle of April. The P10 Lite (with 4GB RAM/32GB Storage) meanwhile will be priced at RM 1,299. These prices represents an increase over the previous generation, but is priced significantly lower than the official European recommended retail price.
Two colour options will be available – Prestige Gold and Graphite Black, with other colour options to be available as and when the market demands of it.
For more information, head on to Huawei’s website for more details.
