LG Electronics has initiated a global partnership with Netflix to facilitate the expansion of its global on-demand Internet streaming operations beyond the Internet TV network’s to new horizons. The expansion will bring an extensive library of high-quality content, including 4K HDR-mastered original TV series, to more markets in Asia, the Middle East and Europe. The Korean TV maker was selected due their superior picture quality and performance they lend to the Smart TV industry and how that could relate to viewing the programs on the streaming service would be like. The collaboration will also see a prepaid access option offered to interested customers.

Netflix now available in Malaysia has been gaining popularity with its acclaimed original TV show series like Marvel’s Daredevil, Orange is the New Black and Sense8. The company also plans to provide global members with its HDR-mastered original TV series Marco Polo. At the recently concluded CES, visitors were able to watch a special 4K HDR clip from the company’s Dolby Vision-mastered Marvel’s Daredevil series. LG’s 4K HDR OLED TVs is marketed as having the purest black, contrast and color vibrancy, giving enhanced details and greater dimension when watching content on the TV’s.

“Our global partnership with LG will help entertainment lovers worldwide discover and enjoy Netflix,” said Scott Mirer, vice president of device partner ecosystem at Netflix. “We look forward to delighting our members with cutting edge technology and the ability to watch their favorite series in 4K and HDR.”

“We are excited to be the global business partner of the world’s most popular content provider Netflix,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “From our side, LG will continue its dedication to innovating display and audio technologies in order to offer global consumers a superior 4K and HDR viewing experience. By adopting the most promising cutting-edge technological advancements, LG will continue to lead in the global premium TV market.”