123RF has launched Sphere, a global creative operating system designed to unify campaign planning, production, publishing and analytics for enterprises and agencies.

The AI-powered platform consolidates fragmented marketing tools into a single workflow while keeping human creativity at the centre. It automates repetitive tasks such as asset formatting, multi-channel adaptation and performance reporting, allowing teams to focus on strategy and ideas.

“Marketing teams today are switching between too many tools and losing valuable time,” said Bernardine Michael, Chief Marketing Officer of 123RF. “Sphere is not another point solution. It’s infrastructure that connects the entire creative workflow, from brief to performance.”

Early beta users reported up to an 80% reduction in campaign turnaround times and improved collaboration visibility. The system features centralised dashboards, role-based access controls and scalable architecture for global teams.

Sphere is immediately available to enterprise clients and agencies worldwide, with additional features planned for later this year.