With just a month left, Chinese New Year (CNY) planning is now going into full swing; 11street knows this and wants to play a critical part of the process with its Gong Xi Wang Wang campaign. Beyond the massive upcoming deals 11street will offer for this promotional period, there will be special accommodations for last-minute shoppers.
Take note, this new campaign is already running and will run its course by end-February 2018.
Let’s delve into some numbers before going into the 11street Gong Xi Wang Wang campaign. According to a nationwide survey that it conducted at the end of 2018, Malaysians are prone to last-minute shopping. From the 1,854 respondents that took part, about 96% confirm they prefer shopping online before any major celebration takes place.
Interestingly, about 60% only begin preparations for CNY two weeks before the auspicious event. From that group, about half admit to planning for the festivities just three days before.
By understanding this common habit among Malaysians, 11street has developed this campaign as a way to address this specific need. Part of the campaign includes a 48-hour delivery window for Klang Valley customers and the newly added ‘Click & Collect’ option for those who prefer not to wait.
Beyond these customer-centric services, the Gong Xi Wang Wang campaign will also be giving away over RM20 million in Ang Pow coupons. They can be used to reduce the price of the 10 million products or so that are on sale in 11street. These overall discounts can go up to 88%. There will also be ‘Good Luck Flash Deals’ with selected products that can go as low as RM0.88, Wang Wang affiliated brands, and CNY hot-list of goods.
“It’s no secret that we have a large and growing pool of online shoppers in Malaysia. Typically, they are the ones who drive up online sales during festive periods like Chinese New Year. What we have introduced with the Gong Xi Wang Wang campaign are off the back from the survey. Both services will certainly be beneficial to customers who need their orders in a hurry. We hope that these conveniences will continue to spur shoppers to see online marketplaces as the go-to-channels; moreso when they want to shop for necessities,” says Bruce Lim, Vice President of Merchandising, 11street Malaysia.
The campaign will also see 11street selling PETRONAS e-vouchers at up to 30% discount off the original pricing-of-the-week for fuel.
More details on this campaign can be found on 11street’s Gong Xi Wang Wang microsite.