Apple has now allow the gifting of in-app purchases. Previously, you could gift paid apps to others, but not paid in-app content.

This is following a review of Apple’s App Store Review Guidelines. Before, it read:

“Apps should not directly or indirectly enable gifting of in-app purchase content, features, or consumable items to others.” Now, it says: “Apps may enable gifting of items that are eligible for in-app purchase to others. Such gifts may only be refunded to the original purchaser and may not be exchanged.”

Micro-transactions are very profitable, Apple is taking note on how people are spending their money on and within mobile games, with the rise of free-to-play games like Fortnite and PUBG.

We still don’t know how Apple plans to implement this change. Right now in the App Store, tapping on the three dot icon for a free game still only shows only “share App” and “more by this developer”. With paid apps, a third “gift app” option is also available.