Waze is ready to welcome people back on the roads with a refreshed brand identity and new Moods to inject even more fun into every drive. Their latest brand refresh reinforces inclusivity and connection into every journey on the road, empowering each user to share how they are feeling with the Waze community.
The refreshed look comes with the Waze Moods, with more clarity and hilarity than ever. Whether it’s Happy, Wild , Zombified, or anything in-between, there’s a Mood for everyone to express how they feel in traffic, in all different moments on their journey, and make people smile, even when there might not be much to smile about.
Beyond Moods, a new bold color palette reflects the joy and uniqueness the app has to offer , and a new visual language based on roads and maps, will be seen in multiple places, including the Waze website, emails, and social channel
“Waze is home to the world’s largest community of drivers, and we’ve always used the power of our people to transform the road into a happier, more humane place,” said Jake Shaw, Waze Head of Creative. “This brand refresh encapsulates that unique Waze experience visually, with a new grid format based on our map, new Moods to capture the infinite array of emotions we all feel while driving and a lively color palette that celebrates the joy that we always try to bring to the road, and the magic of our community and the way we work together for better.”
“As a crowdsourced app, Waze is incredibly vibrant and dynamic, “ said Kelvin Sim, Country Lead of Waze Malaysia “We wanted to build a strong, flexible visual identity that would support the brand and its users while allowing them to authentically express themselves and have fun. Waze is about working together to make the smoothest drive possible, but also observing and sharing the world around you.”