The state of Selangor had collaborated with e-commerce platform, Shopee to help small businesses and merchants. The aim of the campaign was to help small businesses and merchants struggling to gain income when MCO was implemented
The campaign was launched and ran for 2 months from May 4 until July 4.
Selangor chief minister, Amirudin Shari highlighted the achievements since the launch of the campaign.
“The state of Selangor invested RM 1 million to the campaign in the form of vouchers in order to help the small businesses as well as to overcome the economical crisis due to the Covid-19 pandemic”, he said. Basically killing two birds with one stone. He went on to say that the Return of Investment (ROI) was 12 times the original amount.
He mentioned that the campaign managed to attract 8 400 participants of online merchants where 6 400 of them were conventional merchants, exceeding their expectations. Progressively, they received overwhelming results. By using what they call the Ripple Effect , they managed to generate about RM 341.5 million overall with RM11.7 million being sales with the use of the vouchers.
Several merchants were present to talk about their experience of using the app and participating in the campaign. Hajar Haris, a Muslimah boutique shop owner shared that she was clueless on what to do when her business was forced to close down due to MCO. “I’ve never done any business online but luckily the app was very easy to use and I managed to continue my business”, she said.
When asked about her previous and current income during a Q&A session, she encourages people to start doing business online as it’s more convenient and that it’s actually very possible to earn more money. “At the beginning, I only earned RM2000 but when the voucher was introduced, I managed to earn RM 80 000”, she added.
After the success of the Selangor E-Bazar Raya campaign, Amirudin hinted that this may not be the end but a beginning to find more ways to help small businesses as well as improving the economy. He said there will be future collaborations between the state and e-commerce platforms to help those in need.