The eWallet For Every Occasion
Although eWallets have had a presence in Malaysia for a few years now, it’s safe to say that 2019 is the year that Malaysians have really started warming up to the trend. With a plethora of options in the market right now, those who have adopted eWallets are spoilt for choice. The stiff competition for screen real estate has led to all sorts of jaw dropping promos aimed at convincing the rakyat to go cashless.
While pretty much every eWallet out there offered mad cashbacks and insane promos, not every eWallet is equal, as Boost has displayed consistently throughout the year. The homegrown eWallet absolutely blew away the competition by offering the widest coverage of 125,000 merchants, both online and offline nationwide. Users just knew they could rely on Boost no matter where their cashless journey took them.
Boost has engaged in well thought out strategic partnerships throughout the year with the likes of Shell fuels and now Petron that make it convenient for users to fuel up cashless. The eWallet is also driving innovation in the insurance industry and, most recently, began working with the Ministry of Health Malaysia to enable patients to make cashless payments seamlessly and conveniently at a number of Klinik Kesihatans nationwide. The number of use cases for Boost users is increasing fast to make it an indispensable part of the Malaysian lifestyle.
Add to that the list of innovative “industry firsts” that Boost has pioneered in eWallets such as public transport integration including KLIA Ekspres, the ability to pay for on-street and gated parking in KL, and of course, the addition of in-app bill payment. These make a solid argument for the crown of Best eWallet Service Provider 2019.
However, the criteria for being a good eWallet doesn’t just revolve around how widely accepted it is. It also has to incentivise its users, and this year, Boost’s offerings were top notch. The eWallet introduced two new and upgraded features – BoostUP, a new rewards programme and CashUp, a new savings feature for online shopping.
BoostUP is designed to gift loyal users with a more comprehensive and exciting set of prizes, unforgettable lifestyle experiences on top of cashbacks. CashUp, on the other hand, gives a boost to the online shopping experience, where users can automatically enjoy cashback from online retail partners. Pretty nifty stuff.
With all of this and more on offer, it’s no wonder that Boost’s user base has increased by close to 40% in 2019, putting them at an impressive 4.9 million users nationwide.
Congratulations Boost eWallet on being voted PC.COM’s Best eWallet Service Provider 2019!