AirAsia announced a collaboration with Google to integrate machine learning and artificial intelligence (ML/AI) into aspects of its business. CEO and founder, Tony Fernandes aims to bring the ML/AI culture into his company and transform it into a travel technology company.
In a statement he said, “Google Cloud enables us to make full use of the data we own, opening up new opportunities and enabling us to build new businesses. We are building two big platforms: airasia.com, which will be our one-stop digital travel platform where our customers can book their travel needs from flights, accommodation, tours, ground transport to entertainments; and BigLife, our lifestyle site which will be like Kayak, Tripadvisor, Groupon and eBay rolled into one. BigLife will incorporate all the digital investments under our digital arm RedBeat Ventures, such as our money app BigPay, our inflight connectivity platform ROKKI, our online marketplace Ourshop and our logistics services RedBox and RedCargo. Both platforms will help drive much more business into AirAsia with the help of data.”
This collaboration will see AirAsia technical teams working together with Google’s Cloud Engineers and see a marriage of technical data and cloud-based learning. AirAsia will also transform the way it handles data and applications by utilising Google Cloud in tandem with G Suite and Chrome Enterprise to be more agile in data and data analysis, making decision making quicker and more informed.
